Columbia College Chicago
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Monday, April 02, 2007

Pushing a New Writer Upstream

Increasing numbers of aspiring authors are embarking on pre-publication book tours:

From today's NYT: "Unlike the postpublication book tour, which focuses on publicity and public appearances, the pre-publication tour is meant to win the hearts of the front-line soldiers in the bookselling trenches, and more and more publishers are finding it an indispensable part of their marketing plan." Read the whole article HERE

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