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Thursday, June 07, 2007

Concert promotion strategies

Had to come out of hiatus to post this article--a great example of how you can find info about vaguely-defined industries (like concert promotion) and get clues to help with the rest of your research.

From today's NYT: The music industry may seem like a broken record of bad news these days, with plunging album sales and confusion over the digital future. But in the concert business at least one corner is booming: clubs.

In New York heated competition among concert promoters has driven a building spree of small and midsize spaces over the last two years. And a pivotal player in this behind-the-scenes contest has emerged in the Bowery Presents, a promoter that has grown steadily from crowded downtown boites to the big leagues of the concert industry...

Click HERE to read the whole article