From today's NYT: Can video save the literary star?
Ask the tastemakers at Powell’s Books, the venerable independent bookstore in Portland, Ore., who are planning a new series of short films featuring authors, to be shown at bookstores, movie-premiere style.
The British author Ian McEwan is the star of the first film, which is planned to run 23 minutes and will feature snippets from an on-camera interview with Mr. McEwan, as well as commentary from peers, fans and critics.
Such films could eventually take the place of in-store book readings, which attract fewer attendees all the time, many booksellers say. “Some authors go to events and are really captivating personalities,” said Dave Weich, the marketing manager at Powell’s Books. “That does not describe most of them.”
Read the whole article HERE
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