In case you hadn't already heard: The college's new central box office, developed to handle ticket sales for performing arts events campus-wide, opened March 1...The college's ticket system, called Tessitura, was chosen based on research conducted through the department of Arts, Entertainment, and Media Management. At the request of Mark Lloyd, the college's chief marketing officer, AEMM faculty member Philippe Ravanas engaged ten graduate students in his fall 2005 Box Office Management class to conduct a comprehensive survey of every system commercially available, with the goal of selecting a box office software for Columbia's presenting activities. After a comprehensive needs assessment for all departments involved and a thorough evaluation of all the products considered, they concluded that Tessitura software-developed by the Metropolitan Opera and used by other Chicago venues such as the Steppenwolf, Harris, and Goodman theaters-was by far the best system of its kind.
Read all about it in the March 9th ColumbiaOnline newsletter HERE
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