From today's NYT: FIRST, television presented real news. Then came fake news on parody programs like “The Daily Show With Jon Stewart.” This weekend, Fox Broadcasting will send fake news vans onto the streets of four cities to promote a real show...In addition to the vans, the agency behind the campaign to publicize “Back to You,” A.D.D. Marketing and Advertising in Los Angeles (note from Celia: ADD is hiring), will put up a Web site that creates humorous images of users as news anchors, seated at a desk between Ms. Heaton and Mr. Grammer. The images, which can be sent by e-mail, will be at www.backtoyouanchorizer.com, which is to go live this weekend.
The “anchorizer” is arriving weeks after a corporate sibling of Fox Broadcasting, 20th Century Fox, promoted “The Simpsons Movie” with www.simpsonizeme.com, which creates images of users in the mode of characters from “The Simpsons.”
Read the whole article HERE
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