From today's New York Times: LOS ANGELES, Nov. 19 — Amway, the door-to-door peddler of vitamins and soap, wants to reinvent how Hollywood sells entertainment. The owners of the multilevel marketing company are pouring millions of dollars into a new online store called Fanista (pronounced fa-NEE-sta). The Web site, set to make its public debut this week, will initially sell DVDs and CDs...In the coming months it plans to add video games, digital downloads and books.
People can simply use Fanista as a place to shop. But the company hopes most consumers will join as members — signing up is free — and then recruit their friends.
The carrot: If your friend joins and buys something, identifying you as the reason for joining, you get 5 percent of the sale in cash or credit.
Read the whole article HERE
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