An interesting profile of Argo Tea, a local Chicago chain, from yesterday's NYT. You'll see that you can find market and company information throughout the article:
It isn't every cafe in America that responds to the complaint "I'm thirsty" with a glass of iced tea. But here in the nation's third-largest city, a fast-growing chain called Argo Tea is selling just that notion.
Argo Tea, a four-year-old homegrown company, has developed a distinctive brand that has captured the palate of young professionals. From its novel recipes for sweetened iced teas -- Bubble Tea, a mix of Indian black tea and coconut pearls from the Philippines, is very popular -- to its signature interiors of greens, reds and browns, the brand has become so well known that this month the company opened its eighth cafe, in the Lincoln Park neighborhood. It plans two more by the end of the year.
Along with hot and iced tea -- and Illy coffee -- the cafes sell sandwiches and pastries, some baked on the premises.
Sales are expected to reach $5 million this year and nearly $10 million in 2008, company executives say. The concept has proved so successful that Argo Tea is planning cafes in other cities, starting with Boston or Washington in 2009.
Read the whole article HERE